In today's world, where knowledge sharing and inspiration are essential, speakers play a crucial role in shaping events. Whether for conferences, seminars, workshops or business meetings, finding inspiring speakers is an art in itself. Fortunately, both online and offline world a wealth of opportunities to discover and invite the right speakers. In this blog, I like to share my tips and tricks for finding the right speaker for your event.
First of all, answer the following two questions for yourself:
To choose the right inspirational speaker, it is important to accurately define the target audience. The speaker must have the capacity to captivate your audience, teach them something and strike an emotional chord. Executives of a healthcare organisation probably need to be addressed in a different way than, say, teachers. But a speaker must also fit in in terms of appearance, tone of voice and/or visual presentation. Each target group has its own needs. So know your audience, know who is present and what is going on in the industry they are in.
Inspirational speakers are available for almost every conceivable topic. It is essential to clearly define what specific topic the speaker is covering.
Resilience-themed events in particular are gaining popularity, as people are becoming increasingly interested in developing mental and emotional resilience.
Other frequently requested topics include: leadership, customer focus, work happiness, inspiration, dealing with change, innovation, sustainability, education and healthcare. If it is clear what topic you want to cover and what message you want to convey, it will make your search for the perfect speaker much easier.
On organising an event with the right speaker, how do you go about it?
What is a 'keynote speaker' actually and what does a speaker cost?
You can find the answers in our whitepaper, specially prepared for event managers.
Now for the search. The internet is pre-eminently the place to find the right inspirational speaker. But it can also be a search for a needle in a haystack. After all, the supply is huge, and by no means all of equal quality and professionalism. That is why I have listed the sources you can trust for you:
Speaker agencies are specialised platforms that represent a wide range of speakers. Besides speakers, you can also hire day chairmen, performers and presenters through these companies. Some well-known online platforms are Speakers Academy, Het Sprekershuys and de Spreker. Through their sites, you can filter by topics, experience and ratings to find the right speaker for your event. For example, Speakers Club provides training and custom coaching to novice and emerging as well as more experienced speakers.
Social media are powerful tools to connect with inspiring speakers. Platforms like LinkedIn, Youtube and even Instagram offer opportunities to follow speakers, view their recent appearances and connect with them directly. By following relevant hashtags, on the topic for which you are looking for a speaker, such as #vector #leadership, and joining Linking Groups in your field, you can easily discover potential speakers.
If we do delve into online media, I would definitely recommend podcasts and webinars. These are not only great sources of information and inspiration, but also places where you can discover speakers. Think Spotify, Apple Podcasts and Youtube. And you might also be familiar with TED Talks. Immerse yourself on this platform and watch videos of speakers who appeal to you and make notes of their style and content. Often, these are popular and professional speakers who are available for bookings for live events.
Building on that, also take a look at online communities and forums within your field or the topic you want covered. Platforms such as Reddit, Quora and specific industry-related forums are good places to connect with like-minded people. Often, members here share their experiences with speakers and offer recommendations.
The most traditional form of advertising but an oh, so valuable one: word of mouth. Ask within your professional network for recommendations and references. Colleagues, partners and even friends can share valuable insights and contacts. Personal recommendations often contribute to extra trust and ensure that you get speakers who are not only competent, but also well suited to the atmosphere of your event.
Offline events and conferences are not only great places to see inspiring speakers, but also to connect with them. Often, experts perform at these events and you can watch them live right away. Take advantage of networking opportunities and contact speakers after their presentations. They are often open to new opportunities and collaborations.
Academics and researchers are often engaging speakers with in-depth knowledge about their fields. Especially the popular topic of resilience is often related to psychology, well-being and business administration. Universities and research institutes are breeding grounds for such talent. By contacting lecturers, professors and researchers, you can find interesting speakers willing to share their knowledge.
Once you have a list of potential speakers, contact them and ask about their availability. Determine your budget and make sure you select speakers that fit within your financial means. You can often find rates on their website with the costs you need to think about.
Speakers, like you probably, like to be clear and transparent about rates. Choosing a speaker is an investment that delivers value, either immediately or in the longer term. Also discuss their fee structure and whether they are willing to negotiate rates. What value can an inspirational speaker add to your event?
Before you start your search, let me give you some additional tips. An inspirational speaker should give energy and hope, and get halls moving. May sound logical, but this is really important to make your event a success. Below, I highlight for you the characteristics that go with it.
Finding inspiring speakers requires a combination of online and offline efforts. By using various sources, you can discover speakers who are not only knowledgeable and experienced, but also capable of engaging and inspiring your audience. Above all, also consider the needs of your target audience and your budget. Communicate clearly with the chosen speakers about your expectations and ensure a clear agreement.
Do you have questions or want to spar with me about a suitable inspirational speaker at your event? I have a wide network and expertise to find the right match for you and your audience. Please contact me.
Would you like to book me as a speaker? Every week I appear on stage, nationally and internationally, as a speaker in the field of resilience, hospitality, leadership, customer focus or care. I would be happy to discuss the possibilities with you.
Niek van den Adel In addition to being an (inter)national keynote speaker, he is also the author and initiator of Speakers Club. Niek's talks cover topics such as resilience, customer focus, leadership, inspiration and care - topics he has dealt with a lot himself and can talk about with appropriate passion, humour and emotion. He knows how to touch and make his audience aware of essential issues and can quickly connect through his positive and humorous approach. His extensive experience and tireless perseverance make him a valuable, driven coach and a witty sparring partner.
